After 17 years using the trademark Adam & Eve, Jax Wax is launching a new name, Jax Wax Australia, to better reflect the global nature of its depilatory business.
Tina and Geoff Copland, the owners of Adam & Eve Wax have been involved in the manufacture of quality wax products for 30 years. Since the launch of their revolutionary Adam & Eve beaded hot waxes at the Sydney Beauty Expo in August 2003 the company has grown to be major suppliers of wax to the Beauty and Spa Industry worldwide. Their products are available on every continent and further expansion is planned.
As a proud 100% Australian owned company that manufactures all its products in Australia, time has come for Adam & Eve Wax to rebrand. Currently, Jax Wax depilatory products are sold under two different trade names, Adam and Eve Wax and Meticulous. The new name Jax Wax Australia will unite these two brands under one banner with a primary focus on the firm’s unique Australian characteristics. “Australian products are highly regarded overseas as being of excellent quality, having superior ingredients and ecologically aware. With an emphasis on these three factors combined with the high standards our customers expect from Jax Wax, I am excited with the next phase for the Company”, Tina Copland said.
The new Jax Wax Australia logo is remaining true to Adam & Eve Wax history with the new branding still featuring their familiar apple as a core to the new image. “This will confirm to our customers that our products may look a little different but we are remaining true to our heritage and the values and history behind the brand. We are aiming to emphasise the fundamental values of the range and improve elements, making the products more universal”, Tina said.
The new brand will begin to appear on our distributors shelves and in salons over the next months.
For more information, please contact
National Sales & Marketing Manager
+ 61 3 5943 2422
+ 61 450 027 237