Professional Beauty in Johannesburg, South Africa
Over 17,000 industry professionals visited the Professional Beauty Johannesburg Expo at the Gallagher Convention Centre in Midrand on 28th and 29th of August which is the biggest trade show of its kind in Africa. Leading brands in the beauty, nails, skincare, salon and spa equipment and medical aesthetics sectors were represented at the show, which included Adam & Eve Wax. Tina & Geoff Copland, owners of Adam & Eve Wax joined their South African distributor, Evan Mclean to showcase the brand to industry professionals.
This was the third consecutive show for Adam & Eve Wax Africa Distribution and they were impressed by the calibre of the event and the overwhelmingly enthusiastic response they received from therapists who visited their stand. Evan Mclean said, “We love coming to Professional Beauty in Johannesburg. The Adam & Eve range is always well received and people love the tempting fragrances and attractive colours of both the hot and strip waxes. We value having Tina and Geoff attend as it gives people the unique opportunity to talk to the people who make the wax and have their questions answered by those who know the most about the products.”
Adam & Eve Wax Africa Distribution is looking forward to next year’s show which will be on the 3rd & 4th of September and will showcase over 200 local and international exhibitors.
Professional Beauty in Manchester, England
This year’s Professional Beauty North show at Manchester Central has been a huge success, drawing in 15,067 visitors who wanted to see the latest launches in the industry. More than 500 professional brands, including Adam & Eve UK Distribution showed off their latest and most popular wares at the show, which ran from September 18th and 19th, with delegates seeing it as a prime opportunity to spot the latest industry trends and put in their Christmas orders early.
For David & Karen Colburn, owners of Adam & Eve UK Distribution, this was the first time attending Professional Beauty in Manchester and they were amazed by the response they got to the Adam & Eve Wax and Pre and Post products. “We know how good the Adam & Eve products are, and how well they perform on all skin and hair types, however it still gives us both a big kick when a therapist is surprised by the results our wax can give. Even the most skilled beauty therapist needs the right tools to work with and this show allow us to showcase Adam & Eve as the best waxing treatment using the most indulgent and up to date depilatory waxes. Therapists love the opportunity to try all the Adam & Eve products, see the captivating colours and experience the alluring fragrances.”
Adam & Eve UK has recently relocated to larger premises due to the success they are experiencing by attending the major beauty shows in the UK. David & Karen are excited about what 2017 will hold for them and the Adam & Eve brand world-wide.
Olympia in London, England
Olympia Beauty has just finished for another year and was well attended by salon owners, therapists, educators and students from the United Kingdom and around the world. This was Adam & Eve UK Distribution’s 4th Olympia Beauty Show which was held at Olympia Exhibition Centre, Hammersmith, London on the 2nd and 3rd of October 2016. For those who attended, there were almost 400 exhibitors who showcased all aspects of the beauty and hair industry and live stages around the venue.
David and Karen Colburn, owners of Adam & Eve UK Distribution were again impressed by the number of people and the interest in the Adam & Eve Wax range. “Our customers love the range and the results they can get from the wax. Olympia Beauty gives us another platform to showcase the exceptional performance, tempting aroma and sensational colours for Adam & Eve Wax to a much wider audience”, said Karen. “Each Olympia we attend we are amazed at the response we receive; it is great to be able to distribute such a high quality beauty product into the UK. To have Tina (Copland) here to chat with our customers is of real value to everyone”, David added.
Olympia Beauty 2017 will be held on the 1st and 2nd October 2017 at the same location and David and Karen are looking forward to attending again.
Waxing Palace in Bergen, Norway
The Waxing Palace, Adam & Eve’s distributor in Norway, hosted their first workshop outside of Oslo in the sea side city of Bergen on the 7th September. The Bergen workshop was a huge success and was attended by over 30 therapists; it will become a regular event for the area. Tina Copland was the guest speaker at the workshop and demonstrated the ease with which, Adam & Eve Wax can be applied and the amazing results which can be achieved. Although there was a slight language barrier, the results were able to speak for themselves. Tanja Kvamsdahl, owner of The Waxing Palace was thrilled that the workshop was such a success. She said, “It is great to be able to conduct these workshops outside of Oslo and to have Tina and Geoff (Copland) attend was an additional bonus. Therapists love to talk directly with the manufactures; and to have them travel from Australia was an experience that they will take back to their salons and tell their colleagues about. It is wonderful to deal with such a dedicated, passionate and professional manufacturer.”
Nailevo Festival in Rome, Italy
Nailevo, the newest Adam & Eve distributor in Europe, hosted their first Nailevo Festival in Rome on the 25th and 26th September. Over 40 therapists attended this inaugural festival which had international guest speakers and demonstrators from the brands that Nailevo represent which include Cuccio, Nailebrity, Emani Cosmetics, i-Peel and also the renowned Professor of Industrial Cosmetics, Umberto Borellini. The event was held at the world famous Cinecitta Studios where Federico Fellini directed his masterpieces which include La Dolce Vita. Tina Copland demonstrated via an interpreter, various waxing techniques using Adam & Eve Hot Wax including upper lip waxing and eyebrow shaping. Barbara Ferraro, owner of Nailevo was thrilled to have Tina and Geoff attend from Australia and showcase the latest in waxing with high quality and ethically sourced products. Barbara said, “At Nailevo we invest in professionals who trust us: we accompany and we support them with year round training throughout Italy.” Tina is looking forward to the next Nailevo Festival and watching the business relationship grow, “it is great to be part of such an ethical company who value training and research as much as we do.”